Introduction While the benefits of high-quality data are clear for customer-facing departments like Sales and Service, non-customer-facing teams within an organization can also benefit from high-quality data. In this article, we’ll discuss how each department in an organization benefits from good-quality data. Marketing Improved Targeted and Personalized Engagements Marketing teams rely on clean, accurate, and unified customer data to create more targeted marketing campaigns.

Introduction Duplicate records are a common data challenge in Salesforce, arising from a variety of sources such as manual data entry errors, mergers and acquisitions, data imports, system integrations, and more. These duplicates can compromise data accuracy, create confusion and clutter in Salesforce. ActivePrime CleanData  is specifically designed to address seven key dimensions of data quality in Salesforce. In this article, we’ll focus on the issue of duplicate records an

Introduction ActivePrime CleanData  includes a robust Audit Log that tracks changes made to your data, such as merging duplicate records or correcting other data issues. The Audit Log ensures that any errors in merging or fixing data can be easily corrected, helping your organization to maintain high data quality in Salesforce. In this article, we’ll explore the key features and benefits of CleanData’s Audit Log and how it supports your organization in maintaining accurate an

On 5 March 2025, Salesforce announced an enhancement to Agentforce, Agentforce 2dx, their next-gen Agentic AI  platform.   Agentforce 2dx  is designed to go far beyond basic chat, using dynamic reasoning, decision-making, and automated action orchestration to drive business outcomes. But here’s the catch: even the smartest AI can’t perform well if the data it relies on isn’t accurate, complete, or well-organized. That’s why Salesforce emphasizes the importance of trusted data

Introduction Starting a data quality journey early is critical to ensuring your Salesforce data supports business goals effectively. The...

Salesforce, like many enterprise applications, can accumulate bad data over time, especially when users manually input data. Bad data in...