Why Email and Location Address Verification Matter

In today’s digital-first environment, seamless communication and reliable delivery are critical for both businesses and their customers. This is particularly true for those businesses that deliver products and services to a physical location. At the heart of this success lies the accuracy of core contact information such as email addresses and physical location addresses.

This article explores why verifying this information is essential and how ActivePrime CleanData helps your organization to ensure contact data is clean, complete, and accurate in Salesforce.

The Importance of Verifying Location Addresses

If your organization ships products or delivers in-person services, your customers’ physical address must be precise. Even a minor error, such as a misspelled street name or incorrect city, can lead to delivery delays or lost packages. This can result in increased operational costs for your organization due to reshipments or refunds. These mistakes not only incur additional costs to the business but also damage customer satisfaction and trust.

The Power of Accurate Email Addresses

According to articles by Forbes, 49 Top Email Marketing Statistics, and Zero Bounce, Into the Inbox: Email Statistics Report for 2025, email continues to be the most impactful channel for marketing.  Some of the key statistics are:

• 4.48 billion email users globally

• 88% of people check their email daily, and 42% check 3 to 5 times a day

• 50% of marketers surveyed ranked email marketing as their most impactful channel

• 73% of B2B marketers cited email marketing as their most effective way of contacting prospects

• 77% of B2B buyers preferred to be contacted via email

  
  

The above statistics illustrate that email remains an important channel of communication for many businesses, and there is value in accurate email addresses.

How Can ActivePrime Help?

ActivePrime CleanData empowers your organization to create and maintain accurate email and location addresses in Salesforce through advanced data validation against data sources that are trusted globally. ActivePrime CleanData does this using a multi-dimensional approach to improve detection and resolution of erroneous data.

1. Missing Data

The Missing Data feature identifies and flags missing data fields in Salesforce, helping your organization to resolve them quickly. ActivePrime CleanData can populate missing address fields by referencing trusted third-party data sources, enhancing overall address data completeness.

2. Incorrect Data

The Incorrect Data feature cross-references multiple sources that are trusted globally to validate address fields such as street names, cities, and postal codes. This ensures that only verified, deliverable addresses are stored in Salesforce.

For emails, ActivePrimeCleanData validates both the format and the domain existence, significantly improving the likelihood of successful email delivery.

3. Misplaced Data

Sometimes, important information like email addresses can be accidentally entered in the wrong fields. ActivePrime CleanData detects and relocates this data automatically, ensuring that each piece of information resides in its correct location. This reduces the need for manual correction and ensures important data is available for business processes such as email marketing.

Conclusion

Maintaining accurate location and email address data is critical for operational efficiency, customer engagement, and marketing success. With ActivePrime CleanData, your organization can confidently manage your Salesforce data, reduce costly errors, and improve overall communication effectiveness.