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Exploring the Power of using AI for AI

Updated: Oct 28, 2023

Here, we explore why organizations are turning to AI to enhance the quality of their CRM data.



Data-driven decision making


In the dynamic landscape of data-driven decision-making, the quest for accurate, efficient, and scalable processes has led organizations to leverage the very technology that promises to revolutionize these pursuits - AI. AI is at the core of what has been called the 4th industrial revolution and expectations have been building to see how this technology can be applied to Customer Relationship Management (CRM) systems.


How your CRM will change when you use AI

  • Accuracy: AI algorithms can analyze vast amounts of data with high precision, identifying subtle inconsistencies that a human or traditional tools might miss.

  • Efficiency: AI automates the assessment process, saving time and resources compared to manual checks or rule-based methods.

  • Scalability: AI can adapt as data volumes increase, ensuring consistent and reliable assessment across diverse sources.

  • Complex Pattern Detection: AI can identify intricate patterns and correlations, uncovering hidden anomalies or discrepancies that could impact decision-making; no human can identify these patterns.

  • Adaptability: AI models can learn and evolve based on new data, improving accuracy and adaptability over time.

  • Reduced Human Bias: AI-driven assessment minimizes human bias, leading to more objective and consistent data quality evaluations.

  • Cost Savings: By automating the process, AI reduces the need for extensive manual labor, resulting in potential cost savings for organizations.

  • Enhanced Insights: High-quality data generated through AI-driven assessment leads to more accurate insights, supporting better decision-making and strategic planning.

How do I get my CRM data AI ready?


The first step is to get a Data Quality Assessment from ActivePrime. For each type of data issue, we provide an analysis of our findings, including insights that will help prioritize the areas to address. Our examples make it easy for you to quickly identify potential solutions.


Then use ActivePrime’s AI-enabled CleanData to automate and streamline the process of data cleanup. There will even be an ActivePrime Search Before Create function to catch data errors before they are entered. The data will continually be cleaned as it’s always on and running!



Is your data AI ready?


With only minutes to set up, but a lifetime of benefits to reap, what are you waiting for? Schedule your complimentary Data Quality Assessment today!



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