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Upgrade to ActivePrime CleanData from Native Salesforce Data Quality Management

Updated: Sep 26





Does your organization have full insight into the health of your Salesforce data, or are you feeling the limits of the native Salesforce data quality management functionality?  It is time to upgrade to ActivePrime CleanData if your answer is YES.


Right now, ActivePrime is offering Salesforce customers a complimentary Data Quality Assessment.  After the detailed analysis, you will receive a comprehensive report on the health of your Salesforce data.  This assessment helps you identify where your data quality stands today and how CleanData can transform it for the future.


Contact ActivePrime or your Salesforce Account Executive today to set up your complimentary Data Quality Assessment.


Why Native Salesforce Data Quality Tools May Not Be Enough

While Salesforce provides built-in tools for managing data quality, many organizations eventually outgrow these native capabilities as the way duplicates are identified go beyond a handful of fields. And despite the best enforcement of data validation and duplicate prevention rules, bad data and duplicates can still slip through unnoticed over time. Users may find creative ways to bypass these rules by entering dummy data like 'noemail@email.com'.  Bypassing rules often increase duplicate records, which can cause user confusion, inflate storage costs, and introduce serious compliance risks, such as GDPR violations.


As duplicate data accumulates, managing and securing accurate records becomes exponentially challenging.  This can result in significant inaccuracies in reports and downstream systems that rely on clean, accurate data.


For older Salesforce orgs or those with large data volumes, it's common to find thousands of duplicate records and millions of data quality issues.  What might start as minor data problems can quickly spiral out of control, making manual data cleansing impractical, costly, and time-consuming.


How ActivePrime CleanData Solves Data Issues

CleanData operates seamlessly in the background, leveraging advanced AI technology to identify, resolve, and prevent data issues within your Salesforce environment. Its powerful algorithms detect duplicate records, junk data, incorrect or damaged entries, missing information, misplaced data, and formatting inconsistencies. With flexible zero-code rules, CleanData empowers businesses to maintain clean, high-quality data without the need for complex programming or manual intervention.


CleanData offers intuitive dashboards that provide comprehensive insights into the health of your data, empowering Data Stewards to make informed decisions.  With real-time visibility, Data Stewards can take immediate action to resolve issues directly from the dashboard. AI-enabled recommendations guide organizations in fixing data problems, manually or automatically, reducing the time, workload, and resources needed for effective data resolution.  CleanData optimizes the entire data management process, making it easier for teams to maintain clean and accurate records.


Why Choose ActivePrime CleanData?

CleanData offers a modern, AI-enabled data quality solution that goes beyond Salesforce’s native tools, providing deep insights and automated resolutions for complex data issues.  So, take control of your Salesforce data and transform it into a trusted asset for your organization, AI systems, and downstream applications like Salesforce Data Cloud.


5 Reasons to Upgrade to CleanData


  1. AI-enabled Precision

    CleanData harnesses the power of AI to intelligently identify and resolve data quality issues unique to your organization.  Our AI learns from your data and evolves to deliver resolutions that adapt to your unique data needs.


  2. Scalable Performance

    Process large volumes of data without impacting your Salesforce org. CleanData is designed to handle tens of millions of records, whether it is junk data, duplicates, or other data issues.


  3. Comprehensive Audit Log

    Maintain full transparency with a persistent, traceable audit log of every change made to your data, with all modifications easily accessible.


  4. Maintain Data Integrity with ‘Smart Undo’ for Seamless Data Recovery

    With CleanData’s Smart Undo feature, you can effortlessly recover records merged in error. Whether records are mistakenly merged or fixed, Smart Undo ensures your data stays intact. With CleanData, the Data Steward can easily reverse changes or restore records merged by mistake.  A standout feature is when a merged record is restored, child records are automatically reparented, so your data structure remains intact without manual effort.


  5. Boost Efficiency with Accurate Address Validation

    Shipping errors can lead to costly delays, returned shipments, and dissatisfied customers. With CleanData, address validation is streamlined by leveraging trusted third-party sources to ensure that every address is accurate. This means fewer delivery errors, reduced shipping costs, and improved customer satisfaction.



Get Started Today!

Contact ActivePrime or your Salesforce Account Executive for a complimentary Data Quality Assessment and discover how CleanData can elevate the quality of your Salesforce data, transforming it into a reliable, accurate, and trusted resource for your users, analytics, AI models, and downstream systems.



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