Fractional CMO (0-to-1 & Scale)

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We are a high-growth, AI enabled B2B Data Quality company focused on CRM

customers. We are looking for a scrappy, builder-grade marketing leader to join as an

embedded Interim VP of Marketing / Interim CMO for a 6-month intensive engagement.

You’ll work alongside a GTM executive who’s focused on sales.

We have a proven track record of selling via our partner channel with 150%+ growth

YoY, we now need to build a direct marketing channel to fill our sales pipeline

independently.

This is not a maintenance role, and we are not looking for an "Ivory Tower" manager.

We need an executive who has personally taken B2B SaaS companies from $0 to

millions in ARR more than once. The ideal candidate has done this in lean and

bootstrapped environments. We are looking for an Individual and specifically not an

agency.

You will be responsible for rolling up your sleeves, building our repeatable

B2B/Enterprise marketing growth engine from scratch, and eventually recruiting, hiring,

and onboarding a marketing team to take the reins after Month 6. We prefer you stay on

in a smaller advisory capacity to guide that team.

Months 1: Lay of the Land & Direct GTM Plan. Rapidly absorb the existing business, align with Sales and Partner leads, map our enterprise customer profiles, and deliver a lean, actionable Direct Marketing GTM plan.

Months 2–4: Execute & Build Direct Pipeline. Roll up your sleeves and directly launch targeted B2B/Enterprise demand generation playbooks (ABM, direct outbound, high-converting content/campaigns) to generate sales pipeline.

Months 5–6: Sourcing & Training a new Team. Draft the job spec for the full-time operational Marketing Lead based on what worked, candidate sourcing and interviewing, and manage the operational handoffs.

Who You Are (Must-Haves)

You are an experienced CMO, now operating as a high-touch fractional/interim executive. To ensure deep execution focus, you balance no more than 1–2 other non-competing client engagements, with a primary focus on B2B SaaS tech startups selling into the enterprise.

Multi-Time 0-to-$X Scale-Up Marketing Veteran: You have personally helped build and scale B2B SaaS marketing machines from near-zero to millions in ARR at more than one B2B SaaS tech start up company.

Bootstrapped / High-Efficiency Mindset: You know how to build momentum without relying on multi-million dollar ad budgets or massive agency teams. You thrive under constraints and view "doing more with less" as a competitive advantage.

B2B SaaS Enterprise Focus: You know how to sell complex software to enterprise decision-makers. You understand long sales cycles, multi-stakeholder buying committees, ABM, and aligning Marketing directly with Sales.

PLG Experience: You understand how to take a self-serve or mid-market funnel and move upmarket to land $50k–$250k+ ACV enterprise deals.

Atomic-Level Executor + Strategist: You are as comfortable writing landing page copy, setting up automation workflows, and analyzing win/loss data as you are presenting GTM strategy to the board.

Agile Mindset: You are able to shift gears if we need your help on our partner marketing, as well as our direct marketing efforts.

Non-Negotiables / Who Should NOT Apply

No Corporate "Delegator-Only" Marketers: If your primary skill is managing large agencies or directing a team while looking at dashboards, this role is not for you.

Lack of startup experience multiple times. Please do not apply if you are not experienced in startups.

No Funding Addicts: If your playbook relies on spending money on paid social without immediate, measurable pipeline payback, do not apply.

SaaS B2B Enterprise only. Please do not apply if your experience is B2C, non-SaaS, or not focused on mid-large enterprises.

If you are the right fit for this job, please start your cover letter with I AM A MULTI-TIME

0-TO-MILLIONS B2B SAAS VETERAN. BOOTSTRAPPED, BUILT, PROVEN in all

CAPS

Key Performance Indicators (KPIs) for Success

Pipeline Created: Qualified and growing sales pipeline within ~90 days.
Documented marketing playbooks and created SOPs.
Formalized a process for A/B Testing from the get-go that is documented and repeatable for scaling a marketing team.4. Payback & CAC Efficiency: Sub-12-month CAC payback period on marketing-sourced pipeline within 180 days.
Successful Handoff: Sourcing, hiring, and successfully onboarding a new
marketing team around month.