Marketing

Is your company’s data compromised by duplication and error?

Poor data quality compromises your target lists, market segmentation, and response metrics. Our solutions go to the root of your problem.

Don’t undermine your campaigns before they begin.

The success of your marketing programs begins with your data. You don’t want to insult your clients with inaccurate identification. Or waste their time by sending them two or three versions of the same material. That’s why we designed our CleanCRM™ on a Contextual Data Shaping™ platform that automatically lets you to determine which elements of records must be retained in order to create the “ideal” customer representation. The way you want them.

Convert outside lists into usable data, fast.

Now you can compare outside lists against your existing CRM database without getting your IT staff involved. That’s because our CleanCRM™ software makes removing duplicates and other data cleansing tasks so simple it can be handled in your marketing department. So you not only get the data right, you get it fast and ready to monetize.

It’s your money. We help you save it.

Working from inaccurate lists doesn’t just erode your brand in the clients’ eye it can also help erode your bottom line. Imagine the money you could be saving on materials, gifts, and postage just by making sure your data is truly correct. Then click on a demo of our CleanCRM™.

Segment your market without slowing down sales.

To create the best view of a customer, there must be just one view of that customer. The best methods for identifying duplicate identification use the knowledge of the organization’s business process to define rules for merging disparate data records. That’s why we designed our CleanCRM™ to allow the user to change rules as needed for easy configuration and to provide immediate feedback of results. And that’s also why we created our software not for IT professionals, but for people within your department. After all, nobody knows how the data should be configured better than the people who are creating and deploying your marketing programs.