Critical Business Areas Impaired by Poor Data Quality
- Generating the greatest influx of manual updates & mistakes
- Duplication of sales efforts with lead cross-over resulting in two sales people calling on the same lead
- 10% duplicates equates to 5 hours of lost Sales Productivity and a 5% loss in Sales Revenue
Business Analysts
- Rely on data accuracy to help executives drive critical business decisions - Inaccurate and repetitive data will only produce unreliable analyses
- Large influx if list data (often dirty), Poor
standardization results in unprofessional looking direct mail efforts
- Manual maintenance is an ongoing waste of IT resources
- Non-existent scalable automated process
